![]() ![]() Before heading to Jalisco, they traveled across the United States on historic Route 66, stopping every so often for fuel, to see landmarks such as the Grand Canyon, and to share Casamigos with the people they met along the way. Their most recent trip took them to the Casamigos distillery in Jalisco, Mexico. Some days they ride for 18 hours straight before looking for a place to rest. As Clooney says, this is his area of expertise he knows the terrain and how to find the road less traveled. They select the route as they ride-no GPS, only maps and intuition. Past locations included the French Alps, the Dolomites and across the Great American Desert. “Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime,” Gerber says.Ĭlooney and Gerber have taken an annual motorcycle trip for the past 15 years in which tequila is second only to their spontaneity. Over the last year, the ultra premium tequila not only opened an importing company, but it also has more than doubled its volume, proving that its non-traditional approach has broken the mold in the spirits industry. Casamigos, named after Clooney and Gerber’s homes in Mexico, roughly translates to “house of friends” and, as they put it, signifies getting away for good times. That’s one reason the two launched Casamigos Tequila in 2013 with friend and Discovery Land Company founder Mike Meldman. “On the rocks, by the shot, at times straight from the bottle.” Perhaps there’s no greater formula for a modern-day bromance than what Academy Award winner George Clooney and businessman Rande Gerber have found. ![]() Two men, two motorcycles and the open road, all in the hope of spreading the word about good tequila. ![]()
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